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SaaS and Mobile User Experience
I recently attended the MassTLC Wireless Summit where Rich Miner, General Partner at Google Ventures, was asked about the importance of user experience. He loved answering this “softball” question. He...
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Customer Experience Isn’t Just About Your Product
In this day and age one would think that subscription based technology businesses would understand the importance of customer satisfaction and customer retention. However, I’m sure you have run across...
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Five Tips for a Successful User Experience Test
I recently had the opportunity to participate in a user experience test related to software that I use on a regular basis. I decided to participate in some user experience testing that the provider...
View ArticleYour SaaS Customer’s Journey
A customer journey is typically defined as the sum of all the experiences that your customer has with your brand… Read more Your SaaS Customer’s Journey
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